Our artisans · Jaipur
The hands behind Serovey
Every Serovey piece is printed by hand in Jaipur by craftspeople who have spent years mastering their craft. We share who they are and what we pay them.
Handblock printing
Deepak Chippa
Three generations of block printers in Sanganer. 25+ years of craft, handed down through family — every metre of Serovey fabric passes through his hands.
Cutting & Stitching
Taslim (Master ji)
Every Serovey piece that gets printed comes to Taslim's hands next. He cuts, stitches, and finishes each garment with precision and love.
Crafts we work with
From Jaipur's printing traditions
Handblock printing Dabu (mud resist) Bagru printing Indigo dyeing Natural dyes Sanganeri print
Know the exact breakdown of materials and costs that go into making your product.
Your product
~30%
Fabric
~18%
Printing
~15%
Tailoring
~2%
Packaging
~23%
Overheads
12%
GST
Rooted in Jaipur
Serovey is made entirely in Jaipur — the same city where the fabric is printed, assembled, and shipped. No outsourcing, no distant factories. Just local hands and a pink city craft tradition going back generations.