OUR STORY
Serovey began with a mother's dream to create something of her own — and two daughters who believed it was time to bring that dream to life.
THE BEGINNING
Serovey began with a woman who always dreamed of creating something of her own.
But life had other priorities. She chose to raise her children, take care of her family, and make a home. Yet, whenever she found a little time for herself, she created.
She hand-painted bedsheets, embroidered her clothes, crocheted, and knitted sweaters for her family. Creating was never a profession for her — it was simply a part of who she was.
OUR JOURNEY
Neither of us came from a fashion background. We started by learning — finding fabrics, meeting artisans, figuring things out, making mistakes and starting again.
What began as our mother's unfinished dream slowly became something we could build together. And it continues to be that — not just a business, but a conversation between three generations about what it means to make something with intention.
Every piece we create carries that conversation forward. The handmade details. The natural fabrics. The small batches. The stories. They're all part of our mother's dream, reimagined for a new generation.
WHAT SEROVEY MEANS TO US
Serovey is our attempt to make clothing that feels personal.
We work with natural fabrics, traditional techniques, hand block printing and hand embroidery to create pieces that carry the feeling of something made with care.
We don't believe clothes should be worn once and forgotten. We want our pieces to become part of your everyday life — something you can wear anytime, anywhere.
AND WE ARE STILL LEARNING
We are still learning, experimenting and finding better ways to make clothes thoughtfully.
Explore the collection →